Accelerate Agenda: Your Blueprint for Success
The Accelerate agenda is packed with expert-led sessions, customer stories, product updates, and insights to help you refine your strategy and drive measurable results. From optimizing sales performance to aligning teams, use filters to find sessions tailored to your needs.
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Monday, May 5, 2025
Hands-On Labs
Full Day Hands-on Experience
Building Your SPM Foundation: Working with Incentives & Beyond
This full-day hands-on lab is designed for beginners with limited knowledge of Varicent products but a strong desire to learn and excel in their roles. In this hands-on lab, you’ll explore Incentives in depth while being introduced to Sales Planning and ELT. You’ll gain essential skills to navigate and manage your environment, including key system maintenance tasks, data imports, and common administrative processes. Get ready to build a solid foundation and grow your expertise.
Speakers:
Jeannie Farrell
Client Relations Consultant,
Varicent
Aleksandra Stankovska
Customer Engagement Manager,
Varicent
Hands-On Labs
Exploring Presenter Adaptive
This beginner-friendly session covers the basics of Presenter Adaptive, including how to access, create, and edit reports. Learn where report data comes from, add simple objects like images and text, and explore basic filtering with pick lists and tables. You’ll also learn how to make reports accessible on the Sales Portal by using the Portal Access module. Perfect for those new to Presenter Adaptive!
Speakers:
Barbara Sammons
Technical Account Manager,
Varicent
Creating Presenter Adaptive Reports
Take your Presenter Adaptive skills to the next level in this intermediate session focused on building and refining robust reports. This session focuses on adding and configuring components like charts, tables, metrics, text, and Payee objects. You will also explore more advanced concepts such as parameters, stored values, filters, and report linking — essentials for crafting dynamic, effective reports.
Speakers:
Jeremi Boston
Senior Business Consultant,
Varicent
Exploring Incentives Calculations
New to Varicent Incentives, or just want to learn how calculations work? This course will teach you the basics of understanding calculations within Incentives. You’ll learn the types of calculations and when to use them, how to build calculations with single and multiple sources, and how to join and restrict sources to retrieve just the data that you require. Join us as we dig into Varicent Incentives and build calculations to solve real world scenarios!
Speakers:
James King
Senior Education Specialist,
Varicent
Working with Plan Documents
Welcome to Working with Plan Documents! In this session, you’ll learn how to use the Incentives Plan Documents module to streamline your processes. You’ll explore how to create, distribute, and manage plan documents effectively, from initial creation to securing signoffs from relevant stakeholders. You’ll gain an understanding of how to efficiently manage plan documents, improving workflow and ensuring smoother collaboration across teams.
Speakers:
Hugo Trejos
Senior Solution Architect,
Varicent
Create Predictive Analytics With ELT's Advanced Algorithms
This advanced session allows you to increase your ELT skills using Varicent Analytics and predictive analysis.
You'll apply more advanced concepts in data preparation and analysis and learn about the types of predictive analysis, and visualizations that can be used to report your findings. This session is designed for those who have experience with Varicent ELT and building pipes.
Speakers:
Rajeev Sowamber
Technical Account Manager,
Varicent
Exploring Varicent Sales Planning
Unlock the power of Varicent Sales Planning! In this session, you’ll dive into the Varicent Sales Planning solution and experience its capabilities. You'll navigate a planning cycle, build a sales organization structure with hierarchies, and explore key features that drive smarter planning. This session will equip you with the tools to optimize your sales planning process.
Speakers:
Shivani Wazalwar
Technical Curriculum Developer,
Varicent
Prepare Your Data with Varicent ELT
This introductory session provides you with an overview of Varicent ELT. You will learn how to clean and transform data using the out-of-the-box blueprints. In addition, you will learn how to create your own custom ELT pipes. How to integrate your Varicent ELT data with Varicent Incentives will also be discussed.
Speakers:
Stephen McAllister
Senior Business Consultant,
Varicent
Hands-On Labs
REPEAT: Creating Presenter Adaptive Reports
Take your Presenter Adaptive skills to the next level in this intermediate session focused on building and refining robust reports. This session focuses on adding and configuring components like charts, tables, metrics, text, and Payee objects. You will also explore more advanced concepts such as parameters, stored values, filters, and report linking — essentials for crafting dynamic, effective reports.
Speakers:
Aaron Ritchie
Senior Education Specialist,
Varicent
User-Driven Reporting with Presenter Adaptive and the Report Data Model
Take control of your reports with the Report Data Model (RDM) in Presenter Adaptive. In this advanced hands-on session, you’ll build dynamic, real-time reports by performing calculations, configuring dynamic lookups, and leveraging powerful features like aggregations, write-backs, and report-only columns. Create interactive, user-driven reports that go beyond static data.
Speakers:
Sashank Saidev
Senior Business Consultant,
Varicent
Solve Scenarios with Calculations
Ready to take your calculation skills to the next level? This Calculations course will further the attendee's working ability by building more complex solutions. Through common business use cases, the attendees will learn how to extract specific information from requirements and how to design and build a solution to satisfy those requirements.
Attendees will learn some of the most important best practices as they review common compensation plan specifications and how to apply those best practices when building a solution.
Speakers:
James King
Senior Education Specialist,
Varicent
Configuring Inquiry Manager
Ready to transform the way you handle inquiries? Join us for this session on Configuring Inquiry Manager where you’ll learn to create streamlined workflows, design inquiry submission forms, and automate inquiry routing and tracking using Varicent’s powerful Inquiry Manager. Through hands-on exercises, you'll gain confidence in customizing inquiry workflows for various business needs. Get ready to make your job easier with a seamless inquiry management process!
Speakers:
Farah Ateeq
Senior Technical Curriculum Developer,
Varicent
Maximize Performance: Optimize, Secure, and Automate Your Model
Keep your model running at peak performance! A well-maintained model minimizes disruptions, speeds up troubleshooting, and keeps productivity high for both admins and end users. In this session, you'll learn essential strategies to catch errors early, document your processes, accelerate calculations and reports, enhance model security, and automate maintenance tasks. You’ll gain confidence to tackle routine challenges independently—without always relying on technical support. Join us and take charge of your model's efficiency with smart, proactive maintenance strategies!
Speakers:
Adam Atkinson
Manager, Professional Services,
Varicent
Working with Territories in Varicent Sales Planning
Take control of territory management in Varicent Sales Planning! In this session, you’ll learn to create dynamic territories with complex rules, balance them effectively, and assign sellers. You’ll also explore scenario planning, leverage the sales planning map, and discover key features to optimize your sales strategy. This session will give you the skills to drive smarter sales planning decisions.
Speakers:
Vlad Sirbu
Senior Business Consultant,
Varicent
From Raw to Refined! Transform Your Data Like a Pro
This session allows you to increase your knowledge of Varicent ELT. You will learn how to combine multiple datasets and use more advanced concepts in data transformation and preparation. In addition, you will learn about the various types of joins, lookups, and data cleaning methods. This session is designed for those who have experience with Varicent ELT and building pipes.
Speakers:
Josh Yu
Technical Account Manager,
Varicent
Hands-On Labs
REPEAT: User-Driven Reporting with Presenter Adaptive and the Report Data Model
Take control of your reports with the Report Data Model (RDM) in Presenter Adaptive. In this advanced hands-on session, you’ll build dynamic, real-time reports by performing calculations, configuring dynamic lookups, and leveraging powerful features like aggregations, write-backs, and report-only columns. Create interactive, user-driven reports that go beyond static data.
Speakers:
Sashank Saidev
Senior Business Consultant,
Varicent
REPEAT: Solve Scenarios with Calculations
Ready to take your calculation skills to the next level? This Calculations course will further the attendee's working ability by building more complex solutions. Through common business use cases, the attendees will learn how to extract specific information from requirements and how to design and build a solution to satisfy those requirements.
Attendees will learn some of the most important best practices as they review common compensation plan specifications and how to apply those best practices when building a solution.
Speakers:
Marcus Chan
Technical Account Manager,
Varicent
Analyze and Build Complex Solutions with Calculations
Solving problems often requires more time in understanding the data and requirements and designing a solution than the actual build. This higher-level Calculations course is intended to challenge the attendees with more advanced calculation concepts and use cases. You’ll learn more requirements analysis techniques, how to manipulate the data, and build multi-step calculations to solve those requirements using the PREV function and accumulating partitions to format the data to suit your needs.
Speakers:
Cristina Avram
Manager, Professional Services,
Varicent
REPEAT: Maximize Performance: Optimize, Secure, and Automate Your Model
Keep your model running at peak performance! A well-maintained model minimizes disruptions, speeds up troubleshooting, and keeps productivity high for both admins and end users. In this session, you'll learn essential strategies to catch errors early, document your processes, accelerate calculations and reports, enhance model security, and automate maintenance tasks. You’ll gain confidence to tackle routine challenges independently—without always relying on technical support. Join us and take charge of your model's efficiency with smart, proactive maintenance strategies!
Speakers:
Adam Atkinson
Manager, Professional Services,
Varicent
REPEAT: Working with Plan Documents
Welcome to Working with Plan Documents! In this session, you’ll learn how to use the Incentives Plan Documents module to streamline your processes. You’ll explore how to create, distribute, and manage plan documents effectively, from initial creation to securing signoffs from relevant stakeholders. You’ll gain an understanding of how to efficiently manage plan documents, improving workflow and ensuring smoother collaboration across teams.
Speakers:
Hugo Trejos
Senior Solution Architect,
Varicent
Agile Quota Design and Management with Varicent Sales Planning
Take control of territory management in Varicent Sales Planning! In this session, you’ll learn to create dynamic territories with complex rules, balance them effectively, and assign sellers. You’ll also explore scenario planning, leverage the sales planning map, and discover key features to optimize your sales strategy. This session will give you the skills to drive smarter sales planning decisions.
Speakers:
Aarial Ferguson-Henderson
Principal Consultant,
Varicent
REPEAT: Create Predictive Analytics With ELT's Advanced Algorithms
This advanced session allows you to increase your ELT skills using Varicent Analytics and predictive analysis. You'll apply more advanced concepts in data preparation and analysis and learn about the types of predictive analysis, and visualizations that can be used to report your findings. This session is designed for those who have experience with Varicent ELT and building pipes.
Speakers:
Rajeev Sowamber
Technical Account Manager,
Varicent
Welcome Reception
Kick off Acclerate in style! Join us for an evening of great conversations, delicious bites, and refreshing drinks as we celebrate the start of an unforgettable conference!
Solutions Center
Step into the Solutions Center, where connections spark ideas and innovation fuels success. This is your hub for intentional growth—meet with Varicent experts, engage with partners, and connect with peers to explore new strategies for driving revenue. Whether you’re diving into tailored solutions, discovering fresh insights, or simply enjoying interactive experiences (with great food and drinks!), this is where your path to growth by design begins.
Tuesday, May 6, 2025
Solutions Center
Step into the Solutions Center, where connections spark ideas and innovation fuels success. This is your hub for intentional growth—meet with Varicent experts, engage with partners, and connect with peers to explore new strategies for driving revenue. Whether you’re diving into tailored solutions, discovering fresh insights, or simply enjoying interactive experiences (with great food and drinks!), this is where your path to growth by design begins.
Breakfast
Main Stage Presentation
Unlocking Untapped Opportunity
There's revenue hiding in all of our sales plans, out of sight and often inaccessible. It's time to change that.
This is the moment to shift our thinking. Introducing the new, emerging opportunities for overcoming the challenges that hold back growth. See what's possible when those common challenges are resolved.
Speakers:

CEO
Varicent

Chief Growth Officer
Varicent

Vice President, Product Management
McKesson

Chief Customer Officer
Varicent
Breakout Sessions
Incentives Roadmap: The Future of Strategic Compensation Management
Get an exclusive first look at Varicent’s vision for the future of incentive compensation management. We’ll showcase upcoming innovations, AI-driven enhancements, and customer-driven improvements designed to streamline processes, optimize performance and unlock hidden revenue. Learn how these changes will remove friction, improve efficiency, and drive better outcomes. Walk away with a clear understanding of what’s next and how you can prepare to maximize these new capabilities to drive growth, by design.
Speakers:
Sophia Broomfield
VP Product Management,
Varicent
Marissa Arney
Director Product Management,
Varicent
Building Connected GTM Models for Sustainable Growth
Join Varicent's Chief Growth Officer, Jason Loh and industry leaders for an in-depth discussion on building more connectivity across GTM plans. There’s hidden revenue in your sales plans—if you can overcome the challenges standing in your way. This session will reveal how shifting your thinking and embracing emerging opportunities can unlock that potential and reshape your revenue operations for growth. Gain actionable insights on reshaping your approach to revenue operations and driving performance.
Speakers:
Jason Loh
Chief Growth Officer,
Varicent
Mastering ELT: Best Practices & New Features
Want to get the most out of ELT? Join the Varicent Product team for a deep dive into ELT’s latest functionalities and best practices. Learn how to maximize unit testing, use the dynamic SFTP connector, manage tool and pipe versioning, and optimize REST API connections. This session is designed to help you streamline data workflows and enhance performance.
Speakers:
Steffi Rebello
Senior Product Manager,
Varicent
Breakout Sessions
Maximize Your Varicent Incentives Model: Performance, Cleanup, and Change Management
As your Varicent Incentives model evolves, keeping it optimized is essential for long-term performance, maintainability, and accuracy. This session covers recent product enhancements you may have missed, best practices for model health and performance, and strategies to keep your system clean and efficient. We’ll also explore change management, including migrating new logic, retiring outdated plans, addressing legacy data issues, and fine-tuning performance to ensure accuracy and efficiency—whether your model is brand new or years old.
Speakers:
Adam Atkinson
Manager, Professional Services,
Varicent
Paul Bian
Manager, Professional Services,
Varicent
Next-Gen Revenue Strategies: Unleashing AI for a Competitive Edge
AI isn’t the future, it’s the now. How can you turn its potential into real results? This session moves beyond theory, showing how AI fuels innovation, streamlines operations, and helps teams navigate market shifts. Using real-world examples, you'll see how AI enhances existing processes and unlocks new growth opportunities. With a focus on experimentation and adaptability, you’ll leave with practical ways to test and implement AI-driven strategies for a competitive advantage. If you’re ready to start using AI to win, this session is for you.
Speakers:
Trevor Dunham
VP Product Management Sales Planning,
Varicent
Curtis Schroeder
Head of Research and Insights,
Varicent
Thomson Reuters, United Rentals, and Varian: How ELT Supports Both Business and Technical Teams to Drive Efficiency
ELT plays a critical role in helping businesses across every industry prepare and transform their data for downstream sales planning and incentive comp processes. In this session, business and technical leaders from Thomson Reuters, United Rentals, and Varian will share how they’re leveraging ELT to drive efficiency, improve workflows, and enhance sales planning and compensation processes. Looking for ways to take your data strategy to the next level? Don’t miss this.
Speakers:
David Irving
Director, Pre-Sales Solutions,
Varicent
Brad Weber
Manager Business Operations and Planning,
Thomson Reuters
Rachel Bullard
Sr Mgr, Sales Compensation,
United Rentals, Inc.
Tony-Marin Farac
Sr Enterprisewide Program Analyst,
Varian
Tiffany & Co.,CNA Insurance, and Border States: Engaging the Field for Better Incentive Reporting
No matter who your sellers are, effective incentive reporting drives engagement and trust. In this session, Tiffany & Co., CNA Insurance, and Border States—one a longtime Varicent customer, one early in their journey, and one with several years of experience—share how they built and evolved incentive reporting to meet the needs of three distinct sales audiences: retail associates, third-party brokers, and distribution sales teams.
By actively involving their field teams in the reporting design process, these companies improved adoption, delivered more impactful insights, and streamlined access to compensation data using Presenter Adaptive. Attendees will gain practical guidance on designing reports that enhance transparency, strengthen seller engagement, and ensure compensation insights drive the right behaviors.
Speakers:
Kassem Ahmed
Director Product Design,
Varicent
Danny Snight
Customer Success Manager,
Varicent
Annamarie Duckmann
AVP, Distribution Enablement,
CNA
Doug Feustel
Sales Operations Manager,
Border States
Interactive Breakout Session
Pivot, Optimize, and Win: AI-Powered Sales Scenario Planning
AI and GenAI are transforming sales planning. Curious about how they revolutionize your own sales strategy? This session explores how organizations use AI to optimize territories, run “what-if” experiments, and make data-driven decisions with confidence. See real examples of AI in action and learn how to integrate these tools into your strategy.
Speakers:
Urooj Amin
Senior Product Manager,
Varicent
Lunch Break
Breakout Sessions
T-Mobile and Varicent on the Future of Inquiry Management: How GenAI is Transforming Seller Support
Inquiry management has long been a challenge for both sellers and compensation teams—but what if AI could solve problems before they even arise? In this forward-looking session, T-Mobile and Varicent’s Product Design team will explore the future of AI-driven inquiry management and how emerging technologies like Generative AI are reshaping the way sellers receive support.
Join this discussion on how AI-powered automation, predictive insights, and intelligent self-service will transform how inquiries are handled—reducing response times, minimizing admin burden, and improving the seller experience. Walk away with a vision for the future of inquiry management and insights into what’s possible today, and what might be coming soon!
Speakers:
Shane Gallagher
Senior Product Designer,
Varicent
Mark-Che Devonish
Product Manager,
Varicent
Eric Odegard
Sr. Director, Enterprise Compensation,
T-Mobile
The New Era of Territory and Quota Planning
Static quotas don’t cut it anymore. Quota setting has evolved from a fixed process to a dynamic strategy. This session explores the modern approaches to territory and quota planning that combine data insights with business agility. Learn how aligning quotas with individual potential and market demand increases engagement and drives revenue. Our experts will break down the latest tools and frameworks that make quota design more precise, actionable, and impactful.
Speakers:
Hunter James
GM Sales Planning,
Varicent
Haley Mathews
Director of Professional Services,
Varicent
ELT Roadmap: The Future of Data Transformation and Advanced Analytics
Big things are coming to ELT, and you’ll hear about them first. In this roadmap session, our Product team will unveil upcoming innovations, AI-driven enhancements, and customer-requested improvements. Attendees will gain insight into where the product is headed and how to prepare for future updates. Stay ahead of the curve and get ready to level up your data strategy.
Speakers:
Ravi Puvan
Senior Director Product Management,
Varicent
Transforming SPM with GenAI: From Technology Delivery to Compensation Design
Explore how Generative AI can revolutionize Sales Performance Management (SPM) by enabling agile and efficient technology delivery. This session will demonstrate how GenAI enhances operational effectiveness, setting the stage for innovative sales compensation strategies that adapt to market shifts.
Learn how applying GenAI can optimize enterprise technology implementation to support seamless SPM operations. Discover how these advancements create the foundation for dynamic, market-responsive sales compensation designs.
Attendees will gain:
• Techniques for utilizing GenAI in SPM technology delivery
• Strategies to enhance operational effectiveness
• Insights into creating adaptive sales compensation designs
Join us to understand the transformative impact of GenAI on SPM and sales compensation. This session is sponsored by KPMG.
Speakers:
Kent Luton
Managing Director - Sales Performance Management,
KPMG Customer Advisory
Breakout Sessions
Meet ELT Assistant: Your AI-Powered Data Partner
See ELT Assistant in action! This session demonstrates how GenAI automates tasks, builds data pipelines, writes documentation, and troubleshoots potential issues, helping you optimize workflows and streamline processes. Join us to see this GenAI chatbot in action and take your efficiency to the next level.
Speakers:
Ravi Puvan
Senior Director Product Management,
Varicent
Steffi Rebello
Senior Product Manager,
Varicent
ServiceNow and Varicent Discuss: Rethinking Revenue KPIs with a Moneyball Approach
Traditional sales KPIs are easy to track, but do they truly measure what drives revenue? Like Moneyball rewrote baseball’s playbook, sales leaders must rethink how they measure success. This panel, featuring experts from ServiceNow and Varicent, unpacks which metrics drive performance, where outdated KPIs fall short, and how AI and data-driven insights reshape compensation. Bring your experiences and insights, and get ready for an interactive discussion on the metrics that truly matter, where traditional KPIs fall short, and how revenue leaders can adapt to stay ahead.
Speakers:
Curtis Schroeder
Head of Research and Insights,
Varicent
Rick Butler
Vice President, Global Sales Compensation,
ServiceNow
DocuSign’s GTM Evolution: From Monthly Subscriptions to Annual Contracts
Discover how DocuSign revolutionized its sales landscape by transitioning from monthly recurring revenue (MRR) to Annual Recurring Revenue (ARR). In this breakout session, we will discuss the strategic shifts that reshaped DocuSign’s entire go-to-market model. Learn how RevOps and Incentives built a strategic partnership to redefine territories, redesign comp plans, and effectively segment their customer base. We will dive into the re-designed compensation plans that sparked this innovative strategy.
Speakers:
Quyen Tran
Director of Sales Compensation Strategy,
Docusign
Break
Main Stage Presentation
A New Way of Thinking,
A New Way of Working
Map a new ecosystem. Here's how to build your revenue performance engine based on collaboration, connection, and agility.
Time is long past to abandon outdated and disconnected strategies. Ensure that every team’s impact is felt across the business. This means new processes, new tools, and new mental models. Let's see what they look like.
Speakers:

President
Varicent

Chief Customer Officer
Varicent
Accelerate Live: Austin Sessions
Keep the momentum going and experience the best of Austin, TX. Live music, incredible eats, and festival-style fun await at a one-of-a-kind venue that showcases the city’s essence. Grab a refreshing drink, hit the food trucks, and jump into interactive games—all set to the sounds of Austin’s legendary music scene. This is the real ATX experience, and you’re in the middle of it.
Wednesday, May 7, 2025
Solutions Center
Step into the Solutions Center, where connections spark ideas and innovation fuels success. This is your hub for intentional growth—meet with Varicent experts, engage with partners, and connect with peers to explore new strategies for driving revenue. Whether you’re diving into tailored solutions, discovering fresh insights, or simply enjoying interactive experiences (with great food and drinks!), this is where your path to growth by design begins.
Breakfast
Main Stage Presentation
Keynote Featuring Forrester: The 5 Blind Spots in Your GTM Strategy—And How to Fix Them
Revenue leaders are facing compounding challenges in today’s market—reactive sales compensation, siloed processes, lack of seller trust, shifting opportunity lifecycles, and lagging AI adoption. These blind spots are holding back growth and efficiency, making it harder than ever to drive revenue.
In this must-attend keynote, guest speaker Seth Marrs, Principal Analyst at Forrester, will break down these critical obstacles and provide a practical blueprint to overcome them. Learn how to leverage compensation as a GTM accelerator to drive alignment, improve seller engagement, and unlock new routes to revenue.
Join us for an insightful, action-oriented discussion that will reshape how you think about GTM strategy.
Speakers:

Principal Analyst
Forrester
Realizing the Vision
We've seen the vision. Now let's learn how to make it real.
Understand the results that interconnected systems deliver in real-world practice. See how new technologies enable frictionless collaboration and smarter, faster growth. Gain the tools for changing processes and driving organizational change.
Speakers:

President
Varicent

Chief Customer Officer
Varicent

SVP, Customer Success
Varicent

Enterprise Sales Enablement Lead
Bayer Crop Science
Breakout Sessions
Roadmap: Designing the Future of Sales Planning
Step into the future of Sales Planning with Varicent's product roadmap, a key component of your growth by design strategy. In this exclusive roadmap session, discover new features designed to streamline processes, increase agility, and fuel revenue growth. No matter where you are in your planning journey, see how these advancements align with a strategy built for sustained success. Be the first to explore what’s next and how these tools will elevate your approach to sales performance.
Speakers:
Trevor Dunham
VP Product Management Sales Planning,
Varicent
Hunter James
GM Sales Planning,
Varicent
Humana and Equinix: From Back Office to Boardroom – Elevating Incentives as a Strategic Function
Incentives are more than just payouts—they drive go-to-market strategy by aligning seller behavior with business priorities. Compensation programs at Humana and Equinix have evolved from execution-focused to strategic growth drivers. Learn how these leaders shifted their approach to align incentives with revenue goals, enhanced business impact, and positioned themselves as key advisors for C-suite initiatives. Gain insights into transforming your own incentives program into a strategic function that drives performance and business success.
Speakers:
Sarah Van Caster
Vice President, Product Marketing,
Varicent
Devann Steele
Vice President, Enterprise Compensation,
Humana
Christina Straggas
Head of Global Planning & Sales Compensation,
Equinix
Fifth Third Bank: Plan Document Execution Tips, Plus Design & Tech Innovations from Varicent
This session explores three key perspectives on Plan Documents: Design, Technology, and, through Fifth Third Bank's experience, Execution. Learn how incentive plan documents can be designed to drive clarity, reinforce business priorities, and enhance seller engagement. See how Varicent’s Plan Document module supports automation, tracking, and approvals. Hear Fifth Third Bank’s real-world experience managing plan acknowledgments, aligning stakeholders, and streamlining workflows. Walk away with practical strategies to design, implement, and roll out plan documents/acknowledgement with Varicent.
Speakers:
Meg Jenkins
Senior Customer Success Manager,
Varicent
Jeremi Boston
Senior Business Consultant,
Varicent
Cindy Katsikas
AVP / Compensation Manager,
Fifth Third Bank
Lydia Li
Senior Product Designer,
Varicent
Breakout Sessions
Shaping the Future of Varicent Incentives: Your Voice, Your Impact
Be among the first to see what’s next for Varicent Incentives—and even better, help shape it! Our product team will unveil upcoming roadmap items, share aspirational ideas, and give you the chance to provide direct input on development priorities. Whether you're looking for new automation, better analytics, improved workflows, or unique ways to leverage AI, this session is your opportunity to be part of the innovation process and help guide the future of Varicent Incentives. The next evolution of sales performance is here, and you can help build it.
Speakers:
Sophia Broomfield
VP Product Management,
Varicent
How Motion Uses Agile Planning with Data and Integration Best Practices
Explore how integrating data analytics into your go-to-market strategy can fuel growth. This session will highlight how Motion uses real-time data to adjust go-to-market strategies, optimize revenue opportunities, and drive measurable impact. Join this session to equip yourself with the tools and insights to stay agile and maximize sales potential.
Speakers:
Hunter James
GM Sales Planning,
Varicent
Moody’s: Bridging Revenue and IT Teams with GenAI-Powered Tech
Generative AI is having a big impact on SPM, but it's not a simple fix-all. Moody’s shares how they’re leveraging GenAI to drive efficiency while ensuring seamless collaboration between business and technology. Learn what’s working, what’s not, and how you can be the hero for your organization by making GenAI a true asset for your revenue and technology teams.
Speakers:
Avinash Yegyanarayanan
Director - Business Systems Analysis,
Moody's
Bill Hobbib
Chief Marketing Officer,
Varicent
Interactive Breakout Session
GenAI in Action: Interactive Workshop for ELT Assistant
GenAI is fundamentally changing the way you interact with data. It’s time to get your hands dirty (digitally of course) in this interactive session. Explores ELT’s new GenAI Assistant, giving you hands-on experience transforming complex data, automating tasks, and streamlining documentation. Ask questions, test features, and provide feedback to help shape future enhancements.
Speakers:
Rachel Han
Product Designer,
Varicent
Adrianna LeBlanc
Senior Product Designer,
Varicent
Stephen McAllister
Senior Business Consultant,
Varicent
Natalia Bagan
Senior Product Designer,
Varicent
Lunch
Breakout Sessions
Sunbelt’s Journey to Modernize Their Commission Process
Discover how Sunbelt Rentals redefined their sales compensation by shifting control from IT to the business —improving efficiency, visibility, and agility. Hear about their implementation journey, and how they leveraged Varicent Incentives to simplify processes, empower teams, and drive measurable results. Plus, they’ll share what’s next as they continue to expand their use of Varicent. Whether you're considering a new implementation or optimizing your existing setup, this session delivers real-world takeaways for maximizing impact.
Speakers:
Kevin Mitchell
Sr. Incentive Comp Configuration Consultant,
Sunbelt Rentals
From Strategy to Payout: Aligning GTM Roles, Plans, and Operations for Consumption Pricing
It’s 2025, and consumption-based pricing is making companies to rethink how they sell, who sells, and how they measure and reward performance.
In this session, we’ll dive into aligning go-to-market roles, compensation models, and operations to succeed in a usage-based model. Learn how leading companies define sales roles—Hunter, Farmer, or Hybrid—and design compensation plans that balance incentives with revenue drivers. Walk away with expert insights, actionable frameworks, and real-world examples to drive success from strategy to payout. This session is sponsored by Argano.
Speakers:
David Kohari
VP of Customer Success,
Argano
Workshop: Adapting Go-To-Market Strategies for Black Swan Events
Unexpected disruptions can derail even the best sales plans. In this interactive workshop, participants will collaborate on building an adaptive strategy in response to a simulated Black Swan event. Learn from industry peers, exchange ideas, and walk away with practical insights to navigate uncertainty and turn challenges into opportunities.
Speakers:
Ryan Song
Senior Manager Product Design,
Varicent
Eric Chung
Senior Product Designer,
Varicent
Kamil Siddiqui
Product Designer,
Varicent
Designer & GenAI: The Future of Plan Automation
AI-powered automation is transforming incentive plan design, rule-building, and testing. See how Varicent’s Designer functionality and GenAI Assistants help compensation teams accelerate plan configuration, reduce manual effort, and improve accuracy. Learn how AI can automate complex rules, validate plan changes before rollout, and generate documentation effortlessly. This session is your blueprint for a smarter, faster approach to incentive management.
Speakers:
Ravi Puvan
Senior Director Product Management,
Varicent
Steffi Rebello
Senior Product Manager,
Varicent
Breakout Sessions
Workshop: Using Design Thinking to Transform Revenue Performance
It’s time to abandon disconnected sales strategies and build something new. This interactive design workshop will challenge you to rethink your approach to Sales Planning and Incentives. See how integrating Sales Planning with Incentives is critical for driving revenue growth. Collaborate on current challenges, co-create ideal processes, and build innovative prototypes to fuel the next generation of revenue performance and drive your business forward.
Speakers:
Cale Vardy
VP Product Design,
Varicent
Ryan Song
Senior Manager Product Design,
Varicent
Kassem Ahmed
Director Product Design,
Varicent
Citizens, Humana and Databricks Debate Common Comp Challenges
There’s no single “right” way to design a comp plan, but some choices spark endless debate. This interactive panel brings leaders from Citizens, Humana and Databricks together to tackle the biggest compensation trade-offs. Topics include commissions vs. bonuses, SPIFs vs. mid-year changes, manual vs. automated adjustments, capped vs. uncapped earnings, and quota vs. no quota models. Expect a dynamic discussion, audience participation, and practical insights that will challenge conventional thinking and help you refine your compensation strategy.
Speakers:
Kerry Sokalsky
VP, Global Tech Sales,
Varicent
Vince Da Costa
Director, Global Sales Compensation,
Databricks
Kym Williams
Associate Vice President, Enterprise Compensation - Incentives,
Humana
Kathy Carman
SVP, Head of Sales Performance Management,
Citizens Financial Group
Seamless Crediting: Bridging the Gap Between Territories and Incentives
Effective sales planning and incentive programs should seamlessly align go-to-market strategy with seller compensation, ensuring intended outcomes. However, disconnected processes and siloed teams often create misalignment and inefficiencies. In this session, we’ll explore how Varicent’s Revenue Performance Engine (RPE) provides the tools to bridge the gap between territories and incentives. We’ll also showcase a proof of concept (PoC) for a new crediting module designed to streamline crediting processes and improve alignment across teams.
Speakers:
Shane Gallagher
Senior Product Designer,
Varicent
Urooj Amin
Senior Product Manager,
Varicent
Sophia Broomfield
VP Product Management,
Varicent
Interactive Breakout Session
Enhance Seller Experience with Experience Builder
Drive better engagement with your sellers. Experience Builder gives real-time insights into how deal timing, quota retirement, and performance impact compensation. Learn how top organizations use it to track commission impact, President’s Club eligibility, and bonus allocations. Attendees will learn best practices for adoption, key considerations for performance optimization, and potential limitations. Whether rolling out Experience Builder for the first time or refining its usage, this session will provide a practical guide to delivering more transparency and engagement for sellers through real-time insights.
Speakers:
Hugo Trejos
Senior Solution Architect,
Varicent
Sashank Saidev
Senior Business Consultant,
Varicent
Break
Breakout Session
Women in Revenue Panel
Join this panel for unique, inspiring perspectives from industry-leading female executives across the Varicent ecosystem and SPM space. Each leader will share her career journey, lessons along the way, and advice for anyone looking to advance their career in go-to-market and/or go-to-market supporting roles.
Speakers:
Danita Belcher
Chief Revenue Officer,
Varicent
5 Predictive AI Tools You Should Be Using Today to Elevate Sales Performance
Stop guessing, start predicting. Discover how Varicent’s predictive AI simplifies processes, minimizes risk, and optimizes compensation outcomes. This session will showcase real-world applications that enhance forecasting accuracy, reduce errors, and improve the effectiveness of incentive programs. Hear from the product expert themselves.
Speakers:
Ravi Puvan
Senior Director Product Management,
Varicent
Steffi Rebello
Senior Product Manager,
Varicent
Design and Build High-Performing Reports
Take your reporting skills to the next level. This session goes beyond the basics, teaching you how to design reports that are clear, intuitive, and lightning-fast. Learn advanced layout principles, performance hacks to reduce load times, and strategies to keep stakeholders engaged. Whether you're refining existing reports or building new ones, this session provides practical techniques to transform reporting into a powerful decision-making tool.
Speakers:
Lydia Li
Senior Product Designer,
Varicent
Nori Yumiyama
Manager, Professional Services,
Varicent
ServiceNow: Using Monte Carlo Simulations to Navigate Complex Scenarios with Confidence
Learn how ServiceNow applies Monte Carlo simulations to real-world challenges, enabling them to make confident, data-driven decisions in the face of complexity. Join Kevin Chu to explore real-world applications and gain insights into strategic planning and risk management. Learn from ServiceNow how you can use ELT to transform uncertainty into opportunity, providing you with the clarity to navigate any challenge.
Speakers:
Kevin Chu
Sales Operations Manager - Sales Compensation,
ServiceNow
Thursday, May 8, 2025
Solutions Center
Step into the Solutions Center, where connections spark ideas and innovation fuels success. This is your hub for intentional growth—meet with Varicent experts, engage with partners, and connect with peers to explore new strategies for driving revenue. Whether you’re diving into tailored solutions, discovering fresh insights, or simply enjoying interactive experiences (with great food and drinks!), this is where your path to growth by design begins.
Breakfast
Main Stage Presentation
Owning the Change
Take ownership of this transformation, so you can accelerate your business and your career.
See how to leverage peers, user groups, and thought leaders to gain a more strategic seat at the table. Equip yourself with valuable resources for leading your company into the future, and advancing your own career.
Speakers:

Chief Customer Officer
Varicent

Chief Marketing Officer,
Varicent

VP of AWS Global Sales Operations,
AWS

Chief Business Officer,
Seismic Software, Inc.
Break
Breakout Sessions
Vertical Corners: Industry-Focused Sessions
Get in the room with industry leaders facing the same sales planning and incentive challenges as you. Debate and discuss top trends impacting your commercial teams. Find out what's working, tackle what’s not, and exchange actionable strategies with peers in your industry. Walk away with fresh insights and stronger connections.
Vertical Corners: Industry-Focused Sessions
Get in the room with industry leaders facing the same sales planning and incentive challenges as you. Debate and discuss top trends impacting your commercial teams. Find out what's working, tackle what’s not, and exchange actionable strategies with peers in your industry. Walk away with fresh insights and stronger connections.
Vertical Corners: Industry-Focused Sessions
Get in the room with industry leaders facing the same sales planning and incentive challenges as you. Debate and discuss top trends impacting your commercial teams. Find out what's working, tackle what’s not, and exchange actionable strategies with peers in your industry. Walk away with fresh insights and stronger connections.
Breakout Sessions
Think Tank: Reimagining Scenario Planning for Agility and Impact
Sales compensation plans should be proactive, not reactive. Yet many organizations still rely on disconnected tools and manual processes for scenario modeling. This session introduces a smarter, more integrated way to approach compensation planning. One that enables agility, alignment, and data-driven decision-making. Join this interactive think tank to discuss real-world use cases, explore emerging technologies, and collaborate on solutions. Learn how to design plans that are flexible, data-driven, and aligned with business objectives.
Speakers:
Stephen Low
Senior Product Designer,
Varicent
Ujjwal Kumar
Senior Product Manager,
Varicent
Adaptive Territory Management: From Static to Dynamic Planning
Enterprise organizations are shifting from a traditional territory management process to more agile methods. This session explores how to improve adaptability in territory management at scale without sacrificing performance. Discover innovative strategies and tactics that enable dynamic resource allocation, real-time data integration, and collaborative planning. Learn how to accelerate territory management and enhance market coverage.
Workshop: Tackling Common Data Challenges with ELT
Put your data strategy to the test in this interactive workshop. Explore and influence ELT strategies in our interactive 'Would You Rather' workshop, where you'll debate and decide on the best solutions for data challenges. In small groups, participants will debate and choose the best solutions for tackling ELT challenges—focusing on data integrity, transformation, and import processes. Pick the best solutions, defend your choices, and help shape the future of ELT.
Speakers:
Adrianna LeBlanc
Senior Product Designer,
Varicent
Rachel Han
Product Designer,
Varicent
Natalia Bagan
Senior Product Designer,
Varicent
Sunday, May 9, 2024
Registration and Information Desk
Registration and Information Desk
Main Stage – General Sessions
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Speakers:


Breakout Sessions
Breakout Session 01
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Breakout Session 02
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Breakout Session 03
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Registration and Information Desk
Registration and Information Desk
Build Success. By Design.
Register now for Accelerate 2025 and design your future to drive results. Take the first step toward intentional growth.
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